"Starbucks" quarterly sales below expectations. Due to sluggish branches in Chin

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Starbucks Co.'s quarterly sales fell short of Thexoslot ทางเข้าWall Street Journal's expectations due to the continued stagnation of its Chinese stores. This offsets the skyrocketing sales in the North American market.

Reuters Report from Washington, USA, on February 3 that although China has largely abandoned the zero COVID policy. And began to return to open various businesses in early December, but the number of customers who enter Starbucks is still small. due to the spread of COVID-19 in the country

The event resulted in a 29% drop in China comparable sales in the first quarter and a 13% drop in overall international comparable sales. That compares with the 6.75% increase expected by analysts.


While The Wall Street Journal analysts say the short-term outlook in China will change rapidly, the lifting of restrictions could benefit Starbucks. This is driven by the higher price of cold beverages. and "Starbucks Rewards" membership grew 15% in the United States over the past year to 30.4 million.

Starbucks Reports a 10% Growth in Comparable Sales in North America Because of the group of young people and wealthy people who love coffee. They don't care about inflationary pressures. And still order coffee, cold drinks. Including further food items

However, Starbucks added that Operating margin for the quarter was 14.4%, down from 14.6% a year earlier due to heavy investment. in modernizing the store with technology As well as higher labor and raw material costs.